Our thoughts on why in the UPS versus NPS debate, sometimes the "suboptimal" mathematical...

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Our thoughts on why in the UPS versus NPS debate, sometimes the "suboptimal" mathematical choice is the optimal human choice.

On paper, the NPS appears to be the clear winner. But In theory, there is no difference between theory and practice. In practice, there is.

One can't always rely on the past for future prediction - The past’s past doesn’t resemble the past’s future; accordingly, today’s past will not resemble today’s future.

Read to find out why behavioral economics and real-world psychology matter more than Excel projections.

May be, it is not rational to be rational to the point of being irrational!